An ad agency's fee to design and place advertisements.
is the compensation paid to any advertising agency in Cyprus or overseas for placing business as well as for any services offered.
The compensation paid by a station to recognized agencies for services rendered in connection with placing advertising with it. The standard agency commission allowed is 15% of the gross cost.
The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on some measure of the campaign's success.
Compensation paid to an advertising agency by media companies for placing business. For out-of-home media, the traditional commission is 15% of the value (gross rate) of the contract, although this is sometimes negotiated.