A strategy used to lower the average cost of a stock by purchasing more shares at a lower price.

An investment strategy to buy more shares as the price of a stock drops, thereby lowering the average cost of each share in the entire holding.

The practice of purchasing additional shares of the same issue as its market price declines so that the investor's cost per share for his entire holding will also decline.

To buy more of a security at a lower price, thereby reducing the holder's average cost. (Average Up: to buy more at a higher price.)

A strategy used to reduce the average price paid for a security by buying additional shares of the security at lower prices. See: Average Up; Dollar Cost Averaging