A term used to describe unethical techniques used to rank higher in search engines. If detected, these techniques can cause your site to be banned from search engines permanently.
This is Unethical SEO. Search Engine Optimization techniques and methods are employes which fall outside of the guidlines issued by the Major Search Engines such as Google, Yahoo and MSN. Implementation of this tyoe of Search Engine Optimization may provide short term gains for your site(s). If you are discovered as using these techniques you can be placed under a penalty by the Search Engine. Recent sites to have been placed under the maximum penalty by Google, all search engine results being diminished, have included Search Engine Optimization companies. This is not the search engine optimization practised at Oyster Web.
Utilizing illicit software, Web development or copywriting techniques to generate top ten visibility for target phrases in search engine results. Black hat SEO tactics include spoofing, cloaking, IP redirects, keyword-stuffing and can result in “black-listing†or removal from indexes like Google, MSN and Yahoo! Opposite of Black Hat SEO.
A term referring to the practice of "unethical" SEO. These techniques are used to gain an advantage over your competition.
"Black Hat" search engine optimization consists of techniques used to get higher search rankings that are illegal, unethical, or just in poor taste.
A term that means using spam or illegal methods to achieve high ranking.
This is the name given to unethical SEO practices - that is employing techniques which deliberately contravene the webmaster guidelines put out by the major search engines. Unethical SEO firms which employ illicit techniques may provide short term gains for your site in search rankings, but will ultimately be found out and penalised, or (in severe cases) entirely removed from search engine results. See also White Hat SEO.