Body work is the preferred name for massage treatments because this health profession is trying to disassociate itself from the sex industry. Body work "involves pressing, rubbing, and otherwise manipulating muscles and other soft tissues of the body, causing them to relax and lengthen and allowing pain relieving oxygen and blood to flow to the affected area. Using their hands and sometimes feet, elbows, and forearms, massage therapists may use over 75 different methods, such as Swedish message, deep-tissue massage, neuromuscular massage, and manual lymph drainage. Massage is considered effective for relieving any type of pain in the body's soft tissue, including back, neck, and shoulder pain, headaches, bursitis, and tendonitis.