all the cues that collectively provide a particular look or recognition of a brand; colors, distinctive typography, symbols, and other factors that make a brand identifiable as a distinct entity.
The marks (e.g., symbol, proprietary typeface and/or type application logo) that are used to visually express the brand, usually developed from the positioning and values of the brand.
a seal of recognition and first connectivity with customers
The way a brand is expressed visually and verbally.
The marks (a symbol, a proprietary typeface and/or type application signature) that are used to visually express the brand, usually developed from the positioning and values. The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors.
All of the visual elements that are used by an observer to recognize a brand (stationery, signage, logotype, mark, service, and packaging).
A brand's unique system of iconography, images, messages or symbols that convey its essence. Not to be confused with the brand itself. Identity is to a brand like clothes are to the man - you can change your suit, but it's a lot harder to change your personality.
The visible elements that can be used to identify a brand (name, logotype, symbol, product configuration, service offering and packaging).
The outward manifestation of the essence of a corporate brand, product brand, service brand or branded environment.