Words or symbols on the vehicle's official title issued by the state DMV that signify the vehicle's status or condition. Examples of brands include, junked, salvaged, lemon, rebuilt or reconstructed vehicles; flood, hail, or fire damaged vehicles; totaled vehicles; vehicles with odometers that have been rolled back or exceed mechanical limits; stolen or abandoned vehicles.
Names, designs, symbols, etc. representing a particular product brand. The objective is to distinguish the products and services of one manufacturer or seller from those of a competitor.