Bruno (sometimes written as Brüno) is a fictional character played by Sacha Baron Cohen. He first appeared during short sketches on The Paramount Comedy Channel during 1998, before reappearing on Da Ali G Show. Following the immediate success of , it was widely reported that Bruno will be the star of Baron Cohen's new reality-based movie, which was recently acquired by Universal Studios http://www.hollywoodreporter.com/hr/content_display/film/news/e3iSvX2Mh9HIlJpLf4wFLDFig%3D%3D, however in a recent interview Cohen claims it has not been decided whether or not the character will star in his next film.