An offer of a series of products to be received in timely intervals. Most often used or books, tapes/CDs and recipe cards.
An infomercial/DRTV that offers the first in a series of products, often for a lower-than-normal price. The consumer is then encouraged to continue purchasing the rest of the series.
A direct response offer involving systematically- scheduled purchases over time of a set of products or of product replenishments.
Products or services bought as a series of small purchases, rather than all at one time. Generally based upon a common theme and shipped or offered at specific time intervals.
Products or services bought as part of a continuing series; a gift-of-the-month club, in which a gift is sent every month, is a type of continuity program.
A program in which products or services are bought as a series of small purchases over time, often shipped at regular intervals. Recipies and book-per-month programs are good examples.
A program designed to offer an incentive to an individual that encourages her or him to return to do additional business. Types of continuity programs include frequent flyer mileage, trading stamps, etc.
a DRTV product purchasing program that encourages consumers to purchase the first in a series of products for a lower than normal price, then continue purchasing the entire series for a higher price. Extensively used for music and book series. Concept also employed successfully for beauty, diet products and self-development products.