Definitions for "conversion ratio"
The number of shares of common stock that could be obtained by converting each share of a convertible security.
A conversion ratio is based on how many sign-ups received out of the total number of clicks during a specific time period. The result can affect the payout and is a great way to evaluate the quality of traffic the site is sending or receiving.
The number of shares of common stock that the owner of a convertible security receives upon conversion.