This definition is just full of terms explained elsewhere on this page. A conversion ratio is the ratio of sales per visitor sent to a given affiliate program or paysite, usually usually expressed as 1:??? meaning one sale per whatever number of visits. This will almost always be displayed in various ways in your sponsor stats It's important to note that different affiliate programs measure conversion ratios differently, so in order to compare apples to apples you need to know how any given program is calculating the conversion ratios they show you. The two most common ways are sales per raw click and sales per uniqu click.
The ratio indicating the number of underlying secu... Add a comment
The number of common shares to be received in exchange for a convertible security (debt or preferred shares).
The ratio indicating the number of underlying securities that can be acquired upon exchange of a convertible security, e.g. the number of ordinary shares into which preferred shares are convertible (see paragraph 6, Section IV above).
When a surfer buys something, I have converted him (or HER!) into a cash-paying customer. Surfers will visit your site and, with a bit of luck, some will decide to visit some of your sponsors too. The conversion ratio deals with the number of people you send to a sponsor, versus the number of people who buy something. Let's look at an example. I send 500 people to one of my sponsor's paysites. Out of those 500 people, 2 of them buy something. My conversion ratio is the total traffic sent to the sponsor, divided by the total number of sales. We can then say that one in every 250 people who visited my site bought something. OR... I have a sales ratio of 1:250 (as it will commonly be written). Conversion ratios serve as a guide for adult webmasters as to how well their traffic is performing.
The number of ordinary shares obtainable on the conversion of one convertible preference share or convertible note.
Of all visitors to your site, how many actually make a purchase? Divide total visitors by number of visitors who make a purchase, and you've got your conversion ratio.
The number of warrants that must be exercised to either buy (for call warrants) or sell (for put warrants) the underlying security. See also Parity.
Applies mainly to convertible securities. Relationship that determines how many shares of common stock will be received in exchange for each convertible bond or preferred stock when a conversion takes place. It is determined at the time of issue and is expressed either as a ratio or as a conversion price from which the ratio can be figured by dividing the par value of the convertible by the conversion price.
The rate of "useful" visits over the total number of visits. You have to be able to determine this to find out how good your salesletter actually is.
A ratio used to calculate the number of warrants you need to buy or sell one underlying asset. For example, a 2:1 conversion ratio means you would need two warrants to exercise into one share.
The rate at which traffic through the site are converted into what the site would consider as a potential for return on investment (ROI). For instance, if your website generates 5,000 visitors per month, and you received 1,000 orders that month, then your conversion rate would be 20%.
The relationship of how many shares of common stock will be received in exchange for each convertible bond or preferred share when the conversion takes place.
The rate of visits that resulted in a sale over the total number of visits. You use this to determine how good your sales letter actually is.
The amount of cash/shares to be received at maturity of the security, expressed as a ratio between the number of shares and value of security. The conversion ratio is set by the issuer when the security is first offered to the market.
Is the number of common shares that a convertible bond or other security can be exchanged upon exercise.
The ratio of visitors from a web site that are converted into a sale or a lead. For example, a conversion ratio of 5% means that for every 100 visitors to your site, 5 would click through and turn into a sale or a lead.
The percentage of site visitors who convert.
is the total of all visitors to your site, divided by the number of visitors who actually converted to a sale.
The number of shares of common stock that the security holder will receive from exercising the call option of a convertible security.
For a Pay-Per-Lead program, this is the number of people who fill out a form requesting more information compared to the total number of people who clicked the banner and went to the sponsor's site. For a Pay-Sale-Program, it is the number of people who bought something out of the total number who clicked the banner. This is expressed as either a percentage rate (e.g. 2%), or as a ratio (e.g. 50:1.)
Number of units of common stock the convertible can be converted into, based on its face value.
It indicates the number of warrants related to one share of the underlying that the holder is entitled to buy or sell.
The conversion ratio is determined by dividing the number of click-troughs on a banner or link by the number of sales or leads those click-troughs generated.
The number of shares of stock into which a convertible security may be converted. The conversion ration equals the par value of the convertible security divided by the conversion price.
The number of shares of common stock into which a convertible security can be converted.
The ratio indicating how many underlying shares may be obtained upon exchange of each convertible security.
Issue price of the convertible divided by the conversion price.
The conversion ratio is the average number of visitors who visit the site who make a purchase or perform some sort of action. (register as a customer, etc). Conversion ratios vary by the type of traffic you are getting. More "Targetted" traffic typically means higher conversion rates.
The number of shares for which a convertible security may be exchanged.