The number of visitors who completed the required procedure to do business with you on your website. E.g. – buying a particular product, filling up the contact form or calling the toll free number mentioned in the website.
A conversion occurs when a commerce page is viewed by a visitor who entered your site at a campaign page. A high conversion rate indicates a successful online campaign.
A modification of a miniature from its original physical state to another. This can range from a simple weapon swap - that is, changing what weapon a model is holding - to using base components of a model to create a new and unique model.
Process in which one tape format is duplicated to another tape format. Typical application is after shooting 24P, producer may "convert" 24P" tape to a standard definition format for "Off-line" editing (see "Off-line").