Cost-per-thousand is a way in which cost-efficiency can be expressed. It is a measure of audience delivered per unit of cost (eg a TV spot costing £1000 seen by 100,000 housewives delivers a cost-per-thousand of £1000/100 = £10.00). It is typically used in inter- or intra-media comparisons of cost-efficiency (usually abbreviated to 'cpt' - 'cpm' in some countries). Audiences may be general (eg 'All housewives') or highly specific (eg 'C1C2 males aged 15-44 who are regular readers of the Daily Telegraph').
the cost of reaching a thousand people in the target market. Used comparatively to measure different media and schedules.
A figure used in comparing or evaluating the cost efficiency of media vehicles. CPM is the cost to deliver 1,000 people or homes and is calculated by dividing the cost by the audience delivery and multiplying the quotient by 1,000.
A Web price model that is becoming the standard, it is the cost to reach a thousand persons, the M stands for Roman numeral M, which equals 1,000.
System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action. This term is heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales. CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. The M in CPM is Latin for thousand.
media term describing the cost to reach a thousand persons
CPM is the cost per thousand for a particular site. A Web site that charges $15,000 per banner and guarantees 600,000 impressions has a CPM of $25 ($15,000 divided by 600).
The cost per 1,000 people (or homes) delivered by a medium or media schedule. A media vehicle that costs $10,000 and has an audience of 500,000 men 18-49 has a CPM of $20.
Is a media term used to describe the cost-per-thousand ad impressions. CPM is a standard pricing model on the Web.
the amount you pay per 1,000 impressions of a banner or button.
Cost to advertiser of delivery by a media outlet of 1,000 readers, viewers or listeners. Found by dividing ad cost by total audience in thousands.