E.g. age - different generations have different needs; sex; - gives insights into buying patterns etc. income - ability to purchase; marital status - dictates family needs; family life cycle - SPNK, DINK, etc.; education - indicates degree of sophistication; occupation - indicates interests; ethnicity, religion, race - particular tastes and preferences.

Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality

Dividing the market into groups based on demographic variables such as age, sex, family size, family life cycle, income, occupation, education, religion, race, and nationality