Any names, other than your legal name, under which your organization conducts business.
The act of conducting business under a trade name that is different than the official or true name.
A "DBA", also known as an "assumed name", is typically completed by making a filing at the county level where the business is located. This filing does not change the official name of the corporation; however, it allows the company to use additional names.
Certification by a state that a principal is doing business under an assumed name. The Certification also contains the address where the business is being conducted.
See also: Assumed Name, Fictitious Name
A merchant's legal business name as differentiated from the names of a company's principals or other entity that owns or manages the business. A DBA that is significantly different from the principals' or other entity's name can result in an unrecognizable merchant name, or descriptor, on a cardholder's monthly Visa statement, which can in turn lead to potential copy requests and chargebacks.
The DBA is the name the public sees, whether on a physical storefront or on the web. If the merchant has another business, then we would need a separate application for both.
A trading name of a merchant, which appears on business signs, customer literature, etc.
Refers to the specific name and location of the merchant establishment where credit card purchases are made.
The name of a business when it differs from the individual owning or operating the business. This is usually filled with your state.
A company whose operating name differs from its legal name is said to be "doing business as" the operating name. Some states require DBA or "fictitious business name" filings to be made for the protection of consumers conducting business with the entity.
A formal notice that a company is conducting business under a different name. Often used in contracts. Also see Assumed name.
The phrase "doing business as" (abbreviated DBA or d/b/a) is a legal term, meaning that the name of the business or operation does not include the legal name of its proprietor, the names of all partners, or the official registered name of the limited partnership or corporation that owns it.