Demand Responsive Approach. A project development and management approach in which community members make informed choices about whether to participate in the project; which technology and service level options they are willing to pay for (based on the principle that more elaborate systems cost more); when and how services are delivered; how funds are managed and accounted for; and how services are operated and maintained. When a DRA is employed, government plays a facilitative role, sets clear national policies and strategies, encourages broad stakeholder consultation, and facilitates capacity building and learning. An enabling environment allows participation by a wide range of providers of goods, services, and technical assistance, including private sector companies and non-government organizations. An adequate flow of information is provided to the community, and procedures are adopted for facilitating collective action and decisionmaking within the community.
Direct Response Advertising. Advertising that incorporates a contact method such as a phone number, address or enquiry form, website identifier or email address, with the intention of encouraging the recipient to respond directly to the advertiser by requesting further information, placing an order, etc.