Definitions for "Dynamic linking"
The process of linking an object module with a running program and loading the module into the program's address space.
The ability to instantly update or change banners across designated sites by simply substituting a different GIF, or graphical image, for the existing one associated with a specific Image URL (see Image URL).
a link in which the actual address (URL) is calculated when the page is requested. Flash and JavaScript links are dynamic. So are URLs that have special characters such as &, =, and ?. Spiders cannot be trusted to calculate URLs, so these links are often missed in spidering and calculating link reputation.
Usually a piece of java script that affiliates can place on their website and where by the merchant has control over what is displayed on the affiliates website.