Definitions for "E-mail Marketing"
targeted e-mail messages sent to individuals most likely to purchase the company's product or service (p. 121)
Advertising campaigns that primarily use e-mail to advertise to consumers.
a form of direct marketing using electronic mail as a means of communicating commercial, informational or fundraising messages to a large audience VolusionĂ¢â‚¬(tm)s E-mail Marketing: http://www.volusion.com/manual/newsletters.asp
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