Definitions for "Effective Reach"
Keywords:  reach, target, media, deemed, frequency
This is the reach deemed necessary in your marketing plan objectives to generate the required response from your target market.
the number or percent of the target audience who have been exposed to the message enough times to be aware of it; may be viewed as the quality of exposure. See reach.
The percentage of the population of interest reached by a media schedule through a certain frequency level.
Keywords:  people, number, frequency, time, see
The number of people who could potentially see an ad within a given period of time.
The number of people who will see an ad the most effective number of times. The most effective frequency. [ Source: 1