A brand that has ignited in the hearts and minds of customers through their interactions with the brand-producing firm and other customers.

Any source of heat, natural or human made, capable of igniting wildland fuels. Flaming or growing fuel particles that can be carried naturally by wind, convection currents, or by gravity into unburned fuels.

Any flaming or smoldering material such as leaves, pine cones, or glowing charcoal that could start another fire.

someone who deliberately foments trouble; "she was the instigator of their quarrel"

One who inflames factions, or causes contention and mischief; an incendiary.

a torch, a torch pulled from the embers and ashes and held aloft to light the way

A piece of burning wood.

a piece of wood that has been burned or is burning