A Web page submitted to individual search engine spiders to meet specific relevancy algorithms. The gateway page presents information to the spider while obscuring it from human viewers. The purpose of gateway pages is to present the spider with the format it needs for optimum rankings while presenting a more appropriate version to human viewers. It's also a way for Webmasters to avoid publicly disclosing placement tactics. The use of gateway pages customizes submission to each individual search engine. Also known as doorway pages, bridge pages, entry pages, portals or portal pages.
Commonly associated or misinterpreted as Doorway pages these are strictly pages used to ensure a spider has access to many pages from one gateway. If certain pages are not navigable from the index then the spider is forced to these pages (or indeed these pages are submitted) and thus other pages get spidered. Modern web design usually has a reasonable amount of usability in mind and ensures that the index of a site allows navigation to most key areas. Also search engines re-spider and search links automatically - in most cases these aren't needed.
A web page that is created to be highly ranked in the search engines with the attention of leading web users to the main website.
Gateway pages are single pages made to look like your website that are hosted on a similar domain. They are keyword 'loaded' for a few key phrases. The search engine finds them and presents them as part of your site, when in fact they are not. Gateway pages are not a technique Kinetiq Media would recommend as they add no value to the website or the website user. Gateway pages only serve to confuse the user and devalue the website experience and are regarded as a short cut and not a long-term strategy. Also, the gateway pages can be removed at any time and you would instantly loose positions and visitors. There are obvious implications with ownership etc should the two parties separate.
Pages designed specifically to improve a website's search engine placement. These pages are also known as bridge pages or doorway pages and are used for a variety of reasons, such as to emphasise particular keywords or phrases; to target the optimisation requirements of a specific search engine; or to overcome the elements of a website that are not 'search engine friendly', such as frames or software applications like Flash. However, gateway pages can also take many different forms and care must be taken when using these to achieve a good search engine placement as they can be viewed as spamming if prepared incorrectly. | Free Website Assessment
Pages intended for consumption only by search engines. They generally link IN to your site, but only have inconspicuous links from the rest of your site OUT to the gateway pages. Each page is typically highly targeted to one particular phrase or set of keywords. In times past, these types of pages were quite effective at getting listed with a high ranking in the search engines. When a user goes to the page, they are encouraged to continue through to some other portion of your site that has more detail. In today's search engine environment, this method can possibly work, but is frowned upon by the search engines and may cause your site to be banned from the index. The rule of thumb here is that you should not design pages solely for the benefit of search engines. Rather design a lot of pages that focus on the human reader.
Another term for "doorway pages".
Pages designed to rank high in SE, thru different, always changing, techniques.