the placement of advertising and marketing force or emphasis in geographic areas or regions that offer the best opportunities for a product or brand to achieve success; concentrating advertising or marketing efforts in selected geographic areas where there is likely to be greater incidence of purchase of a particular brand.
or Geo-Segmentation A means to focus the advertising campaign or demographic based on location. Local search marketing is an increasingly important way of achieving geographic targeting. Google enables advertisers to target ads by geographic region, according to a preset list of countries, American states, and certain American metropolitan areas. Geo-targeting works by identifying the searcher's IP (Internet Protocol) address, thereby locating the searcher geographically. Geo-targeted ads are displayed only to searchers viewing Google in the targeted area.
A capability offered by Yahoo!'s Local Sponsored Search product. You can promote your business to prospective customers within a geographic range you determine, ranging from a half-mile to 100-mile radius around your location.
Geographical targeting. Describes the distribution of your ad to Internet users in different countries.
Also called geographical targeting. A term mainly used in paid search advertising where it describes advertising being displayed only to users from a chosen geographical region (country, state, zip code, radius). Geo-targeting aims to increase the relevance and thus effectiveness of advertising (as measured for example in click-through or conversion rates).
The process of selecting countries, regions and languages for a campaign
driving relevant traffic from a specific geographical location to a web site.