Aplication to marketing of the Geographic Information Systems The application of techniques of the Geographc Information Systems allows you to integrate data from multiple sources with geographical data.  This combination of marketing information related with cartographic data allows you to analyse the spatial relationship between data, identify patterns of behaviour, select points of sale, locate customers, measure the results of advertising and promotion and to evaluate the trajectory of a product's life cycle.

Geo marketing means marketing measures that are in line with the spatially complex characteristics of the market. In order to be able to develop a useful Geomarketing, it is therefore essential to understand the spatial patterns and relations within the market. This is possible by the use of a GIS where data on population, economy and business can be linked in a three-dimensional way and then be analysed.