An item sold with little, if any, markup, or at a loss, to attract shoppers. See giveaway.

Item offered by a retailer at cost or less than cost to attract customers.  Also referred to as a price leader.

The deliberate sale of a product or service sometimes below cost, in order to attract new customers.

Merchandise offered at low price, often below cost, with the aim to increase store traffic and generate sales of other, profitable items.

An item priced in an advertisement or in-store merchandising at substantially less than competition to attract customers to a particular store with the expectation that they will purchase items at full profit margins. Loss leaders are always sold at less than cost.

An item priced in an advertisement or in-store merchandising at substantially less than competition, usually below cost, to draw customer traffic.

item priced so low that the retail outlet makes little or no profit on it but uses it to attract shoppers into the store.( return to database)

a basic marketing concept where you give away a product or intentionally take a loss on the sale of a product with the intention of gaining either subsequent sales or customer contact information

a clever ploy to draw shoppers into a store

an advertised item designed to entice buyers into a store

an incredible deal on a single item

an item that is sold at cost or sometimes below cost

a product -- a name brand cereal, for example -- that a store is willing to sell at cost or less to attract customers who will buy other products while in the store

a product or service sold at a loss

a product that has a price set below the operating margin

a product that has a price set so low that it acts as a promotional device and draws customers into the store

a product that the store sells for less than what the store paid

a single car priced several thousand dollars below invoice to be sold on a single day

Item that is priced below cost to attract customers who will then presumably purchase other, profitable products.

Merchandise sold by a retailer at a loss in order to increase store traffic and sales of other items.. ... read full article

An item sold in a store at a retail price less than a retailer's cost. Used to increase store traffic (and hope the consumers buy items that they will make money on).

Goods or services offered at steep discounts, usually below cost, in order to attract new customers who presumably presumably purchase other, profitable products.

A piece of merchandise sold at or below cost in order to attract customers.

An item priced at cost to draw customers into a store.

An item priced below the retailer's cost, meaning the merchant loses money on each unit sold. In both traditional as well as Web commerce, loss leaders are offered to draw customers into the store; where in theory they will also buy enough profitable items (during that visit or future visits). In this way, the merchant makes more money on the whole than if the customer had never stopped by.

An advertised product greatly reduced in price, generally to below cost price, for the purpose of attracting customers into a store.

This ia a product that is sold to a customer sold at a loss, to get that customer to buy a more expensive product. Return Top

A product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

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In marketing, a loss leader (also called a key value item in the United Kingdom) is a type of pricing strategy where an item is sold below cost in an effort to stimulate other, profitable sales. It is a kind of sales promotion.