Definitions for "loyalty program"
A program designed to lower the turnover among users of a product or service...
A program to reward customers who continually use a companies products or services. Loyalty programs can include company discount cards given as certain purchase levels are reached.
A promotional program in which points are credited to a cardholder's card for various reasons, determined by the vendor or merchant instituting the loyalty program. "Frequent shopper" is one type of loyalty program. The points can then be redeemed by the cardholder at the vendor/merchant for goods or services.
a long-term strategic intervention, and its success is dependent on the smooth running of all other systems and processes in your company