a person or company awarded by the franchisor the right and obligation to open and operate a number of locations in a defined area - a region or, often, a whole country
a qualified investor, selected by Coffee Time to develop a full country, province, state or region
A franchisee that is given the right by the franchisor to develop and sell franchises within a certain territory. As opposed to Area Development Rights where a franchisee can open outlets themselves within a given region, the master franchisee can sell franchises in a particular region.
Describes an individual or company owning the exclusive rights to develop a particular territory for the franchising company.
Having acquired an area franchise, as well as operating in its own location, the master franchisee can create sub-franchisees within its territory. Some of the services normally provided by the original franchisor will be provided by the master franchisee and between them they will divide the franchise fee and subsequent royalties paid by the sub-franchisee.
A separate class of franchisees responsible for developing additional franchise locations within a designated geographic territory.