Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to U.S. magazines such as Playboy and Penthouse, which had recently launched in the UK. As well as nudes it featured articles on such male interests as classic cars, world war two naval battles and also featured a long-running cartoon strip featuring the misadventures of Carrie, a nubile blonde who lost her clothes in various embarrassing situations.