Definitions for "Moment of Truth"
In a service context, the phrase “moment of truth” refers to the point in a service experience at which the customer expects something to happen.
Point when each party has adopted what it regards as a "final" position and stated intention. This is the point when emotion is triggered, leading to rationalizations that may change parties' positions, stated intentions, preferences and beliefs. Thus, paradoxically, parties' positions and intentions become changeable only when regarded as "final". If they do not change, parties move on to a conflict decision. If they do change, they move back to the build-up phase or into the collaboration phase. Emotion, rationalization and change may also be triggered by apprehension of a moment of truth that is anticipated if positions and stated intentions are "finalized".
Moment of Truth is the fifth album by hip hop duo Gang Starr.
Keywords:  bullfight, matador, bull, kills
the moment in a bullfight when the matador kills the bull
MOT is a critical interaction between the customer and the product or service or employee that determines whether the customer will continue to purchase from the vendor. j k Misc j k y z Misc
Any specific contact point with a service organization that the customer uses to evaluate service delivery.
a memory for the customer
Keywords:  zola, biographical, novel, life, times
a biographical novel of the life and times of Zola
Keywords:  crucial, depends
a crucial moment on which much depends