Moraira is a small coastal town in the La Marina Alta district lying 80km north of the city of Alicante and 100km south of Valencia. Moraira remains one of the most unspoilt resorts on the Costa Blanca, with 8km of beautiful coastline backed by mountains, and a permanent population of only 9,500, although this rises to 30,000 in summer. There is a high proportion of expats living here on a permanent basis, and the area is very popular with retirees.