the obstacles and resistance shown by a prospective buyer during the personal selling process; may be stated or unstated, rational or emotional. See handling objections, as well as see prospecting, preapproach, approach, presentation, closing, and follow-up.
With respect to the selling of insurance, questions or concerns raised by prospects during the agent's presentation#sometimes validly, sometimes as a means of evasion. (See also: objections in the interview and objections to the interview.)