A matchcover category whose message or advertisement is; 1. The personal matchcover of a well known personality (i.e., Paul Whiteman's personal matchcover), or 2. Matchcovers issued by businesses, services or products owned by celebrities or known personalities (i.e., Lew Tendler's Steak House or Guy Lombardo's Port-O'-Call Hotel), or 3. Matchcovers issued while famous personalities are performing at noted establishments (i.e., Chez Paree presents Julius La Rosa or Johnson's Wax presents The Red Skelton Show). (See VIP).

Relationship s between people, often in a disparaging context. [D03136] RMW