Definitions for "Puffery"
Use of a claim that has no substantive meaning but that may nonetheless be persuasive.
An opinionated exaggeration in an advertising description.
A term used to describe wildly exaggerated, fanciful or vague claims for a product or service that nobody could possibly treat seriously, and that nobody could reasonably be misled by QCA Queensland Competition Authority RAB Regulated Asset Base
Reviews which overpraise or laud unworthy work; usually produced by literary cliques. Probably originated from the character Mr Puff in Sheridan's play The Critic. See log-rolling.
The act of puffing; bestowment of extravagant commendation.