Definitions for "Risk Aversion"
The unwillingness of investors to take risk. Since most investors are risk-adverse, they must be compensated to take additional risk.
The concept whereby investors must be compensated for bearing risk.
Desire to avoid uncertainty. Risk aversion is usually quantified by the mathematical expected value that one is willing to forego in order to get greater certainty.
Keywords:  unwilling, degree, client, take
The degree to which a client is unwilling to take on a risk.