Roku, founded in October 2002, is a privately held Palo Alto based consumer electronics firm which specialises in home digital media products. Their current product line-up includes the Roku Sound Bridge, a network music player, the Roku PhotoBridge HD, a high-def media player for viewing photos on a high-definition or standard-definition television display, and the SoundBridge Radio, a network music player with high-quality built in speakers and subwoofer, AM-FM receiver, volume-ramping alarm clock, preset buttons, SD slot and headphone jack.