Takes place when suppliers sell through a moderate number of retailers. This allows suppliers to have higher sales than in exclusive distribution and lets retailers carry some competing brands.
A strategy where a producer sells their products or services in a few exclusively chosen retail outlets in a specific geographical area.
A form of distribution in which a limited number of outlets in a given geographic area sell the product.
The use of only some available outlets in an area to distribute a product. p. 364
Market coverage in which only some available outlets in an area are chosen to distribute a product. p. 307