Socionics (Russian: Ñоционика) is a branch of psychology that is based on Carl Jung's work on Psychological Types, Freud's theory of the conscious and subconscious, and Antoni KÄ™piÅ„ski's theory of information metabolism. It was founded mainly by the Lithuanian researcher AuÅ¡ra AugustinaviÄiÅ«tÄ— in the 1970s and is evolving rapidly. The name socionics comes from the word society, since AugustinaviÄiÅ«tÄ— believed that each type of personality has a special social role, which can be specified and explained by the socionics.