An organization offering an online privacy seal program that certifies eligible Web sites and holds Web sites to a baseline privacy standard. This key privacy watchdog organization plays an important enforcement role in the dispute and resolution of privacy issues.

A non-profit company dedicated to building consumer trust and confidence in the Internet. TRUSTe awards privacy seals to websites that follow its guidelines. Many companies have been active participants in helping TRUSTe establish and enforce the guidelines.

TRUSTe, founded in 1997, is an independent non-profit organization best known for its Web Privacy Seal. TRUSTe runs the world’s largest privacy seal program, with more than 2,000 Web sites certified, including the major internet portals and leading brands such as IBM, Oracle Corporation, Intuit and e Bay. TRUSTe states its purpose is to establish trusting relationships between individuals and online organizations based on respect for personal identity and information in the evolving networked world.