(1) A term that refers to the wants, opinions, perceptions, and desires of the customer. (2) The needs and wants of the customer (or aggregate of customers) for a service or product that typically is expressed as a "target", but in the past was usually expressed as a set of tolerances (a "target" with acceptable deviations in either direction). This information provides the basis for designing and managing the process. A process sometimes used to translate the customer voice into product and process planning is [[Quality Function Deployment ( QFD).

The expressed requirements and expectations of customers relative to products or services, as documented and disseminated to the members of the providing organization.

A component of Quality Function Deployment (QFD) that enables a company to take account of the customers' requirements in the design of the supply process.

a motivational phrase used in conjunction with quality management or continuous improvement strategies see excellence. It alerts workers to the fact that their jobs depend on satisfied customers. When a customer speaks to an issue, such as a product of poor quality or a cost that is too high to compete, individual workers must hear what is said and take positive actions to address the situation on an individual basis. Workers outside of government should have no illusions about job security as it relates to the voice of the customer. All enterprise work opportunities are ultimately dependent upon standards that customers set. Organizations that represent workers do them a disservice when they pit them against management without creating an understanding that the customer has the ultimate job control; however, the cruelest disservice of all is that of politicians who enflame the passions of labor by not telling the truth while focusing attention away from opportunities to understand why people have jobs or why jobs are lost from communities. definition of voice of the customer defined What does the voice of the customer have to do with job security in business

The "voice of the customer" is a process used to capture the requirements/feedback from the customer (internal or external) to provide the customers with the best in class service/product quality. This process is all about being proactive and constantly innovative to capture the changing requirements of the customers with time. The "voice of the customer" is the term used to describe the stated and unstated needs or requirements of the customer. The voice of the customer can be captured in a variety of ways: Direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, complaint logs, etc. This data is used to identify the quality attributes needed for a supplied component or material to incorporate in the process or product.

A process for eliciting needs from consumers which uses structured in-depth interviews to lead interviewees through a series of situations in which they have experienced and found solutions to the set of problems being investigated. Needs are obtained through indirect questioning by coming to understand how the consumers found ways to meet their needs, and more importantly, why they chose the particular solutions they found.

Actual customer descriptions in words for the functions and features customers desire for goods and services. In the strict definition, as relates to quality function deployment (QFD), the term customer indicates the external customer of the supplying entity.

Voice of the Customer (VOC) is a term used in business to describe the process of capturing a customer's requirements.