Analysis of web users behaviour at the web site in question. E-commerce sites use web analytics software to metrics on the user behaviour: visitors, unique visitors, origin of visitor traffic, what keywords they searched with on the site's search engine, lenght of visit. A more comprehensive view includes the assessment of a wider variety of data, including web traffic, web transactions, usability studies, user submitted information, and related sources to create a more comprehensive understanding of the customer experience and behaviour. Web analytic software is used to monitor web site conversion and click through rates, i.e. whether pages are working properly. With this information, webmasters determine how to improve the site. Enclick provides a web analytics service
Web analytics systems analyses web visitors' online behaviour, allowing enterprises to optimise their website structure and content to better serve their customers. Such a system is usually applied to a commercial Internet website rather an intranet.
The analysis of visitor behavior on a Web site. Initially it referred only to clickstream analysis; it is now taking on a broader meaning, and includes (or should include) analyzing data from a variety of online data sources, such as surveys, search logs, and buying guides.
The study of user activity on a web site or web application to understand how well it fulfils its objectives.
This is the process of analysing a website's traffic in order to better understand who the site's visitors are and how they are using the site. Web analytics can help you understand how to make your website more effective at attracting and retaining visitors and at increasing your conversion rate.
The measurement of data as it relates to an Internet site, including the behavior of visitors, the amount of traffic, the conversion rates, web server performance, user experience, and other information in order to understand and proof of results and continually improve the results of a site towards a set of objectives.
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
Web analytics is the process of analyzing the behavior of visitors to a Web site. It refers to the measurement, analysis, and reporting of Web site usage by visitors. Web analytics can include tracking the clicks and drilldown behavior of customers within the Web site, determining from which sites customers arrive, tracking and analyzing online behavior. This data helps site managers better understand the visitor, effectiveness of the site, and future needs of the Web site by addressing content, merchandising, designs, and more.
Tools that offer analytical capabilities beyond the usual access log file, i.e., clickstream data, analyses. Some of the names some people have given this type of analysis are Web mining, data Web housing, e-business intelligence, e- business analysis and e-intelligence.
The numerous studies, tests, and benchmarks used to scrutinize online consumer traffic. Over the lifetime of a campaign, results can be checked, tested, and perfected to maximize conversions and reach.
The process of collating and analysing a site's activity based on metrics to measure its performance.
Web analytics refers to the measurement, analysis and reporting of Web site usage by visitors. The information helps site managers better understand the effectiveness of their site initiatives and helps them optimize their Web site. This optimization process could occur in a number of ways, including site content, media and promotional mix, merchandising, functional efficiency (such as measuring the effectiveness of internal search tools), site process designs and much more.
Web analytics is the measurement of the behaviour of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.