Definitions for "White balance"
The adjustment of a digital camera to the respective type of light (colour temerature) such as daylight, overcast, tungsten, and fluorescent light for even truer colours, or - on the other hand - create a different, striking effect.
An electronic process used in camcorders and video cameras to calibrate the picture for accurate color display in different lighting conditions. (i.e., sunlight vs. indoor incandescent) White balancing should be performed prior to any recording, typically by pointing the camera at a white object for reference. (See COLOR TEMPERATURE)
The adjustments of the color circuits in the camera to produce a white color in lighting of various color temperatures creating the proper relative shading of white so it is neither too blue or too red.