Or permanent insurance. The Life Insurance Company pays out to the policyholder the sum they are insured for (the basis sum assured) plus bonuses the policy has generated, when the policy holder dies.
This will cover you until you die, whenever that may be, unlike Term Insurance. Don't think, though, that you'll pay the same premiums for the rest of your life - they'll be revised upwards every ten years or so.
Life assurance that you pay premiums into for the whole of your life, and which pays out whenever you die. Because it also builds up a cash value, it can be used as an investment by your beneficiaries.