The introduction of a new product or service.

the formal introduction of a new product, service, advertising campaign, sales promotion activity, or an entire marketing communications campaign.

Roll out of a new product.

The process of introducing a new product or service into the marketplace. also called rollout.

a critical phase in the product lifecycle

Launch is the point at which the product is released to the consumer market. However, the term is also often applied to the series of activities leading up to a commercial launch. Examples of such activities include advertising campaigns, trade shows, publicized product debut events, and the onset of sales campaigns. Since these are all costly activities, there are often one or more decision points leading up to a launch, including a detailed readiness assessment.

The initial marketing of a new product in a particular market. The way in which the launch is carried out greatly affects the product's profitability throughout its life cycle.

The process by which a new product is introduced into the market for initial sale.