The document that describes your vision for your company when it is complete. It includes metrics like your profit goals and sales goals as well as intangible goals such as Customer Satisfaction and Employee Moral.

a goal to reach

an identifiable, measurable, desired end result, which if achieved, will enable the Agency to achieve its mission, and ultimately, its vision

Included in a strategic plan, objectives are paired with a strategic goal and can be used to help assess whether the goal was or is being achieved. An objective usually describes a more specific or measurable level of achievement than a goal.

A time-based measurable accomplishment required to realize the successful completion of a strategic goal.