The geographic area within which your current or potential customers live. Concentrated: A trading area that consists of customers within a reasonable travel distance for either their coming to your location or you traveling to them. (see: Inbound and Outbound Business) Dispersed: A trading area that is not necessarily restricted by location, but has a broader reach, either because of the uniqueness of your product/service or your business's ability to overcome geographic boundaries (Examples: e-commerce, catalog sales)

a geographical region in which the residents make the majority of their purchases; usually one or more counties surrounding a central metropolitan market.

A geographic area containing the customers of a particular firm or group of firms for specific goods or services.

A population center or metropolitan area with similar demographics, buying patterns and expectations. See distributing area.

Geographic area from which customers are drawn

The geographical area from which a business draws its customers.