A manufacturers' ad paid for in whole or in part by the manufacturer, with a retailer's name, logo and location inserted in the ad slick. For magazines: the participation of two or more advertisers in a single ad which includes each manufacturer's product

Advertising that includes offers from a number of different companies.

Advertising that is jointly sponsored and paid for under an articulated program by manufacturers and their retailers or dealers.

In common parlance, coop (pronounced and alternatively spelled co-op) advertising: the practice by which a publisher pays partial or total cost of an advertisement placed by a retailer to promote the publisher's book or books. The advertising, usually requiring a complex contractual arrangement between retailer and publisher, can appear in either the press or the broadcast media.

(Co?Op) Advertising (including direct mail, inserts, stuffers, card decks) where offers from several different mailers are included.

Retail advertising of branded merchandise, which is financed wholly or in part by the brand manufacturer or the regional distributor. The participation of two or more advertisers in a single advertisement or commercial featuring products or services of each. (example Wrangler Jeans at Target Stores)

Occurs when a manufacturer or wholesaler and a retailer, or two or more retailers, share advertising costs.

Advertising paid for by both the national (brand name) and the local advertiser. Also, advertising in which several normally competing firms get together to do a common selling job.

Advertisements that are funded jointly by the manufacturer and the retailer

A cost-sharing arrangement whereby both a supplier and a local advertiser pay for advertising.

(or co-op): An agreement between a publisher and a bookstore. The publisher's book is featured in an ad for the bookstore (sometimes in conjunction with an author appearance or other special book promotion); the publisher contributes to the cost of the ad, which is billed at a lower (retail advertising) rate.

Advertising that includes offers from several different marketers.