A systematic method of looking for drivers that influence the future. The process can be passive or active, continuous or occasional. "Environmental" here is not restricted to the natural environment, but covers all types of environment - see PINCHASTEM.
The process of carefully monitoring external and internal environments for changes that pose threats or opportunities to the service organization.
A process of analyzing trends that allows decision makers both to understand the external environment and the interconnections of its various sectors and to translate this into planning and decision-making processes (Morrison, 1992).
Environmental scanning id fundamental to the planning process and should form an integral part of all localised planning and strategic decision making. The Process involves the research and assessment of known or proposed changes in the areas of politics, the environment, social & demographic change, technology, economic issues or legal issues, in the short, medium and long term
A process that systematically surveys and interprets relevant data to identify external opportunities and threats.
The practice of monitoring a business's internal and external environment for changes that pose threats or opportunities for the business.
Coined by Francis Aguilar, environmental scanning involves observing, monitoring, and collecting information about a company's rivals, the overall market, and industry.
The process of collecting information about the forces in the marketing environment. p. 36
"a systematic effort to identify in an elemental way future developments (trends or events) that could plausibly occur over the time horizon of interest," and that might impact one’s area of concern.
The process of collecting information about the marketing environment to help marketers identify opportunities and assist in planning. p. 663
Process used to expose an organization's potential strengths, weaknesses, opportunities, and threats. Many experts emphasize opportunities and threats because the tool is primarily external.
The process of studying the environment of the organization to pinpoint opportunities and threats.
Environmental scanning is a concept from business management by which businesses gather information from the environment, to better achieve a sustainable competitive advantage. To sustain competitive advantage the company must also respond to the information gathered from environmental scanning by altering its strategies and plans when the need arises.