Inferred geological feature or structural pattern which on further investigation may be upgraded to a prospect.

Also known as sales lead. A prospective customer passed on to the sales team who might complete a transaction to become a customer. The number of leads passed is a critical measurement for businesses that use the web only for lead generation. They must attract traffic to their web site, and then pass the lead, typically a name and telephone number or email, to the sales team to continue the sales process and close the sales. Qualified sales leads are the leads that where the customer is ready to make the purchase.

A prospect that has responded to a company’s promotion or marketing communication. See MAND.

A successful prospect. In the GetRelevant model, a lead is any person who successfully completes the promotion acceptance process (i.e., signs up for a promotion).

A prospect who is engaged actively in the buying decision for a product or service.

A prospect that has not yet converted to become a paid customer or client.

A piece of information of possible use in the search for a prospective client.

(Domain: Marketing) lead is a prospect or potential opportunity - a person you met at a conference who expressed interest in your product or company, or someone who filled out a form on your company's website.

A prospect who has responded is called a Lead.

This is a potential new prospect who responded to an advertisement.