Moveable displays with a short life span usually placed in impulse areas near checkout or near other featured merchandise within a department. Often provided at no charge by brand marketers or suppliers to help boost product-specific sales. Photo

In-shop display providing customer information and promoting merchandise.

Temporary or semi- permanent, brand-specific, promotional exhibit located in a retail store.

Advertising display placed alongside the merchandise it is promoting or at the checkout area.

A product display near a cash register or checkstand designed to encourage impulse buying, usually provided by the manufacturer.

A box or rack, sometimes made of sturdy cardboard, that displays books or other merchandise near the cash registers of a retail outlet. Also called a POP or a dump.