Same as Affiliate.
a company who places ads on his/her website
an independent party, or website, that promotes the products or services of an advertiser in exchange for a commission
an independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales
a user who places adverts on their website which other users pay for
a webmaster who is willing to sell space on his website to an ad network(s) for monetary gain
A publisher is a website that provides content or information on a subject. All site owners can be considered publishers, although they may not deserve that term
An individual or entity selling online advertising space, including portal media planners, Webmasters and other ad networks. Publisher, web publisher, Webmaster and host are synonymous with respect to online advertising.
In affiliate marketing, a synonym for affiliate.
A webmaster or web site owner who wishes to run ads for other companies (a.k.a. "Affiliate.")
The owner of a website
A participant in the AdApproach program that is running a website with ad code on it to display ads on their web pages.
A website owner that is looking to increase the revenue their Site generates. A Publisher is any web-site that displays an Advertisers Advert in return for revenue. Publishers have been referred to as "Affiliates", "Associate", "Reseller" in other Affiliate Marketing websites.