Short for 'statistics'. When adult webmasters talk about their 'stats' - it can be in connection with one of a number of things. Stats are numbers stored by a computer program on the Internet. They might be your sign-up ratio, or to do with the number of surfers who have visited your page. Stats can count overall numbers of sales & visitors, or give you more advanced information. Some can tell you which page the surfer who bought something came from, or how your visitors are finding you. These two bits of information allow you to see where your efforts are working, and highlight areas that need improvement. Adult webmasters can get into 'stats' to varying depths, but they form an important part of most people's work on the Internet. To 'check stats' generally means 'to see how many sales you have had'. Eg. "I'm going to check my stats".

Data about the use of a web site or the effectiveness of an ad campaign. Make sure your ad server software provides real time stats like Ad Server Solutions.

A way of viewing the traffic to your site. Stats provide information ranging from how many visitors, where they came from, and what they viewed.

Web site statistics tell you a lot about the visitors to your site. Graphical statistics will give you charts and graphs detailing your visitors' browser, where they came from, how long they spent at your site, and more, depending on the stats program the host provides.

Your sex and age

Data about the use of a website or the effectiveness of an ad campaign. The depth and breadth of stats is unlimited.