Qualitative methods are data collection and research methods where there is no deliberate attempt to collect numbers or entities that can be seen as quantities. Normally, the data collected will be discursive, being based upon what the research subjects actually report.
The multiple ways that researchers use to try to understand the meaning of events and activities as understood by the subjects themselves, often referred to as participatory or the living subjects research.
Ways of collecting information on the knowledge, attitudes, beliefs, and behaviors of the target population. In general, information gathered using qualitative methods is not given a numerical value.
Those methods which those which rely on quantitative data such as previous sales figures or inventory levels to make their predictions about the future, and include Time-Series and Causal models.
An approach to research that emphasizes the nonnumerical and interpretive analysis of social phenomena.
Difference between cases in kind, which is not numerically measurable, though being different can be counted.
General term for research methods used to find out about how we feel about things. Observation, interview, and case study are largely qualitative research methods used in psychology.
Refers to findings that are not arrived at by statistical summary or analysis and lack quantification altogether. It is often about naturally occurring, ordinary events in natural settings and obtained from interviews and/or observation.