The page that is displayed when a user clicks on an ad.
a microsite that is activated by clicking on a button or banner
an intermediate page within the host site that allows the advertiser to TARGET their audience
A promotional page tied to a specific banner or link. When a user clicks on the banner or link, he or she is taken to a page describing the product or content related to that link, prior to returning to a page on the main site. Jump pages are often used in the form of verification or thank you pages when a customer submits an order or fills out a registration form.
A jump page, also known as a "splash page," is a special page set up for visitors who clicked on a link in an advertisement. For example, by clicking on an ad for Site X, visitors go to a page in Site X that continues the message used in the advertising creative. The jump page can be used to promote special offers or to measure the response to an advertisement.
The page that is displayed when a user clicks on a banner. Often, this is just the home page for a product or service, but special promotions may have more complicated pages with user registration or competition features.
See Splash Page.